As someone who writes about innovation and is a Twitter friend of mine, Jose Baldaia is one who understand the importance of not only encouraging innovation in companies, but also engaging others in the innovation. Jose recently wrote a post about this topic, What we need is the ability to simplify the complex and do it at scale. As usual, I agree with his premise. This is a very interesting conversation and I think one that many innovative organizations are having right now. My interest in this topic relates not to products but to services, as that's what my company, Improvizations, does. We sell implementation and upgrade services to companies that use Kronos software. We work very hard to simplify and streamline our customers world. However my thoughts would apply to any services company. We all need to package our services in components that are easily understandable to the customer. We must conceptually model our ideas around what a customer needs and wants to be able to offer and to communicate our 'product'.
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